DIGITAL MARKETING BLOG

Search engine optimization (SEO) is essential to any digital marketing strategy. Small businesses don't have the time or resources to waste so they need to ensure that their efforts spend on optimizing for search are generating positive results including increasing rankings and traffic to drive more sales. Check out these definitions and tips to help you measure your SEO efforts to ensure you are seeing the results you need and if you aren't, you know where to focus to improve.

Check out this guide to learn how-to SEO your business website. We cover the basics of SEO, how to optimize your website for search engines, and tips for getting the most out of your SEO efforts. SEO may seem challenging, but by understanding the basics, you'll be able to put your own strategy in place or at least guide your resources or agency that is helping you with the strategy.

Even though each social media channel has its own features and functions there are recommendations that apply to all social media channels to ensure small businesses optimize every post for maximum engagement. We explore these ideas to help small business owners get those followers, likes, shares, views, and clicks skyrocketing!

What makes a good email list? Who should be on your email list? How can you create your email list so that you can continue to communicate to buyers and customers? Email is one of the best channels to stay top of mind with customers and inform them of offers and helpful information. Here are five critical steps to help you build an email list immediately.

Social media marketing is a big opportunity for small businesses to grow their online presence and generate more engagement. Get eleven must do activities to increase your social media following.

Are you looking to build a new startup website or make your current site more effective? Here are nine key steps to get you started and help your small business website stand out.

Peer-to-peer sites significantly impact your business's ability to build a brand and drive customer loyalty. Read to learn more about the impact review sites and reviews can have on your business and how to best manage reviews.

Wondering why you aren't showing up in local search results? With a plan to optimize for local SEO, you can rise in search results - generating more local traffic and customers. Check out the steps to nail your local SEO plan and generate activities you can action today!